You know that email marketing is a powerful way to gain authority and grow your customer base and revenue. However, if you’re like the majority of coaches and creators, your email list is probably not as large as you’d like. In this post, I’ll teach you how you can optimize your website and use Pinterest to consistently expand your list.
4 Tricks to grow your email list
1. share your freebie landing page
You can promote your lead magnet for FREE on Pinterest. If you have a landing page for your opt-in freebie or lead magnet, make sure to regularly create pin designs to share it organically on Pinterest.
Don’t forget to use different pin formats to promote your lead magnets!
- Static pins
- Video pins
- Idea pins.
2. Optimize your landing page for conversions
Nobody likes an inbox full of junk mail. Exchanging an email for a freebie is similar to exchanging money for a product. You still have to convince people that what you are offering is worth the exchange!
Your landing page needs to have good sales copy, successfully demonstrate how your freebie will create a transformation in their lives, and be easy to use.
3. use pop-ups
As your Pinterest account grows, you’ll be getting more and more eyes on your website and landing pages. So exciting, right?
The fastest way to optimize your website, make the most out of this new traffic, and get more people on your email list is to add a popup on your website with your opt-in offer.
Everybody likes things to be simple! Popups make it as SIMPLE and as easy as possible for your website visitors to sign up for your email list!
If you hate popups, you may want to take another look at your freebie and consider if it’s something people would be excited to receive or not. If the answer is yes- then why not make it easy for them to find with a popup? You can also consider creating a less intrusive popup, like an exit popup that only comes up when someone is about to close out the tab and leave your website.
4. Use Email Opt-in forms within your blog posts
If you are blogging as a part of your content marketing strategy, it’s important to embed opt-in forms within your posts. Remember that there is a high chance that users coming in from Pinterest may only see this one blog post and page on your site! Make sure it is optimized to keep users engaged and coming back for more.
Pinterest is an excellent tool for growing your email list and getting more people into your email sales funnel. This platform sees about 3 times the amount of conversions and subscribers compared to other social platforms. It’s important to continue to optimize your website to grow your list!
Are you using your Pinterest traffic to grow your email list? Hopefully, this post has given you a few extra email marketing tips.