Content creation is the absolute most time-consuming task for anybody marketing on social media. Do you agree? It’s likely that you are already creating content for other platforms, so why not save yourself some time and repurpose your content for Pinterest- where its life will last much longer.
Instead of living for days or maybe a few weeks on platforms like Instagram, TikTok, and Facebook, your pins will last you months and usually even years on Pinterest, so repurposing and posting on Pinterest is a complete no brainer.
Any content you create, whether that is social media posts or graphics, can be repurposed and incorporated into your Pinterest marketing strategy.
You don’t need to blog in order to be successful on Pinterest (although I do recommend it!). You can repurpose your content and pin it to relevant boards.
Let’s dive into ways that you can make repurposing your content onto Pinterest a little bit easier.
5 ways to repurpose your content for pinterest
1. repurpose your social media content
Pick your most popular social media posts, and use them to create content for Pinterest. Turn them into idea pins, blog posts, video pins, infographics, quotes, etc. You can create at least 5 different types of content from each post.
However, it’s important to make sure that your graphics are optimized for Pinterest. Remember, vertical images will always perform the best on Pinterest.
2. use canva's resize feature
Every time you create a graphic for a social media post, use Canva Pro’s copy & resize feature to reformat it into a Pinterest-sized graphic, too.
3. create infographics
If you’ve created blog posts or carousels for other platforms, consider reusing the text to create infographics or carousel idea pins.
4. use quotes
Use quotes that are related to your content. Quotes perform extremely well on Pinterest!
5. use multiple pin formats
Pinterest has three types of pins: static pins, video pins, and idea pins. So why not repurpose graphics and adjust them slightly to turn it into another pin format? For example, you could add an animation to a static pin to turn it into a video pin.
Adding additional formats of pins, such as video or idea pins, will increase the chances of people repinning your pins.
6. edit pins in tailwind
Creating a million different pin images can be exhausting. Try using the Tailwind editor to create fresh pins. Just add a filter, and a crop, etc, and you can create fresh pin designs in minutes.
Pinterest loves fresh content, and you have to continue to create appealing, brand new pin designs consistently to have success with Pinterest. It’s so essential to batch your designs and save yourself tons of time! If you need more help with Pinterest, reach out! Let’s see if we are a good fit to work together on your Pinterest strategy.