Pinterest is one of the fastest-growing social media platforms, and pin descriptions are crucial to any pin that performs well. If you want to grow your audience on Pinterest, then your pin descriptions must be on point. With so many people searching Pinterest, you will want relevant pins to reach the right audience. Keep reading to learn what makes a good pin description and how it can help you stand out to your dream clients!
Why great pin descriptions are necessary for Pinterest success
It’s vital to write optimized pin descriptions using the right keyword for two reasons:
Reason 1: It helps the Pinterest algorithm understand what your pin is about, and what searches, interests, and home feeds to show it in.
Reason 2: It helps your audience find your content because you are using the phrases and keywords that they are typing into their search bar.
Because Pinterest is a VISUAL search engine, you might be thinking that your pin design is EVERYTHING, but this isn’t true. Your pin description is what determines if your images ever get shown in the first place. Don’t skip this crucial step when creating your Pinterest strategy.
3 tips for writing effective pin descriptions
1. Find high performing pinterest keywords
How do you find the best keywords to use in your pin descriptions?
There are a lot of methods for doing Pinterest keyword research, and you can read more about that in my Pinterest SEO post here, but here are a couple of my favorites to get you started:
Use the Pinterest Search Bar
Type relevant keywords for your topic into the search bar, and make sure to note relevant keywords that are suggested to you.
Make sure the search bar is set to “All Pins” and you are good to start searching!
Pro Tip: Use each letter of the alphabet to find more suggestions. For example, if your keyword is “pies” type in “Pies A.” Make a note of what it suggests, then try b,c,d, and so on.
Pinterest Trends Tool
Want to know what people are searching for right now? The Pinterest Trends Tool shows you the search volume for keywords and phrases. It will also suggest relevant phrases and show you how they are performing.
Like I mentioned above, read this post here to dive deeper into this topic.
2. craft a compelling description
Keep readers engaged by starting with a hook! Capture their attention, and engage their emotions.
Make sure you have a juicy center. Give them a very brief description of what they will find when they click the link.
Invite them to take action, in a non-spammy way of course! Use calls to action like “Read this post” “Save this for later” etc.
3. Change Up Your Pin Descriptions
If you create several pin designs for each URL, it is ideal to create unique pin descriptions. There are a couple of benefits to this!
Reason 1: It will help the algorithm treat your pin as a brand new fresh pin, hopefully boosting your pin’s impressions over time.
Reason 2: It will allow you to use more keywords, and show up in more searches. Targeting more than 5 keywords in a pin description would look spammy, so switch it up with each new pin to maximize your reach.
grow your pinterest account
Do you need more help with increasing your impact with your Pinterest marketing strategy? Take a look at my services page here to learn more about how I help my clients tap into the power of Pinterest.