I will never forget the first time I logged into my Pinterest analytics and saw that my itty bitty travel blog had over a million eyes watching on Pinterest.
When I learned the magic and simple strategy of Pinterest, I was blown away.
I had spent ages and countless hours trying to grow my little business and blog on Instagram and Facebook.
Using a good Pinterest Strategy Changed the game
- I suddenly had over a million eyes on my content
- 50,000 of those people were actively engaging with me
- My account was growing consistently at 600%
- And I brought over 20,000 people into my online space
But it wasn’t just dumb luck that created these results. I’m going to be spilling the tea on the simple strategy I used to make Pinterest my effortless visibility tool.
4 tactics to attract, connect with, and convert dream leads on pinterest
1. Proper profile setup with interest targeting
Pinterest is a search engine. Your profile needs to be built with proper SEO so that your content will show up in relevant searches.
In addition to that, implementing a strategy to target users by their selected interests has skyrocketed results for myself and for clients.
Interest targeting teaches the algorithm how to show your content to relevant audiences in their home feeds, which makes users more likely to engage with your content. With the increased engagement, It signals to Pinterest that it’s valuable content and helps you rank higher in searches as well.
2. Stop the scroll
There are a few factors that are vital to getting noticed on Pinterest.
First, use well written, keyword-rich, descriptions that will land you in relevant searches.
Next, design scroll-stopping pins. Make sure to use high-quality photos, or stock photos to make your pins visually appeals.
Lastly, AB test different designs and titles to find out which pins work best for your account.
3. commit to the process
Pinterest takes testing, commitment, and consistency. If you aren’t seeing the results you want, that means it’s time to adjust, not that you have failed.
With Pinterest, or any platform for that matter, staying up with the algorithm changes, researching, and aligning with a sustainable strategy that flows and expands as you do is what will keep you from getting left behind.
4. use reliable research to give your ideal client what they want
Nailing your brand, messaging, and content takes good research!
Pinterest is a fabulous research tool!
Use Pinterest to help you understand what is trending, and the overall desires and pain points your ideal customer searches for.
Then SERVE serve serve.
I always say that Pinterest is the very best place to start when creating your content. You can easily do so much research that will help your brand as a whole!
Pinterest is a great tool to help you ease into expansion. Achieving incredible results is completely possible with good research, strategy and making the commitment to the process.
apply for a free pinterest audit
If you’re wondering how to improve your Pinterest account performance, and conversions on your website, a free audit might make all of the difference.
Apply for a free analysis from me!