Pinterest has made a lot of changes over the last two years.
Unfortunately, many of the blog posts and even courses out there teaching Pinterest strategies are not up to date. You may be finding that tactics that once were the key to your Pinterest success no longer work. In fact, they may even get your account shadowbanned or suspended.
to keep your pins ranking high, you must ditch these 5 pinterest myths
myTH #1: But Instagram converts better, right?
Instagram may be the trendy place for business owners to spend time, but Pinterest beats Instagram every time when it comes to conversions.
Even with the new Instagram link feature, where users can now share links inside their stories, conversions still remain low. This is true even for those with hundreds of thousands of followers. And don’t forget that you still can’t place a link in your posts.
Like I said above, Pinterest dominates Instagram when it comes to conversions.
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Myth #2: Google is a better search engine
As search engines, both Pinterest and Instagram have unique differences and benefits. But if used together, they can be an extremely powerful match.
Google wins hands down when it comes to credibility. Ranking on Google earns trust and high standing. It’s important to use proper SEO on your blog or website to begin the process of ranking on Google.
However, Pinterest has many important assets as well. The biggest thing to note is that Pinterest SEO is immediate and can bring traffic much faster. Google takes about 9 months to rank, whereas Pinterest typically takes 3-6 months.
It’s also a more affordable platform overall! And don’t forget that Pinterest actually helps you rank on Google, so the two really go beautifully hand in hand.
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myth #3: Hashtags will make your pins rank higher
Hashtags are no longer a thing on Pinterest. In fact, Pinterest has discouraged them. Don’t land yourself in Pinterest jail by using hashtags. I’ve been there, and it’s not a nice place. Instead of hashtags, just write enticing pin descriptions with relevant keywords. You can find more about that here.
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myth #4: Group boards are the best way to collaborate
Don’t spend too much time on group boards in 2022. They’re a thing of the past and are often a waste of time.
If you do join group boards, try to find boards with less than 100 contributors. These usually perform better.
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Myth #5: set up a repin schedule
You may have heard it a million times, but I’m just going to say it again. Pinterest favors fresh pins. Too many repins will hurt your account.
It’s best to create brand new pins and descriptions to rank well in the algorithm.
It isn’t as hard as it may sound. Check out these tips and tricks for a few shortcuts!
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conclusion
Pinterest has made quite a few changes. Check out these 4 crucial strategies to use on Pinterest in 2022, and as always, if you need help with your Pinterest Strategy, please book a call to see if we are a good fit to work together!
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