It’s no secret that many people felt that it became more difficult to increase your reach on Pinterest in 2021. If you ever felt like you were spinning your wheels, reflecting on times when growth felt easier, you were not alone. But before you think about giving up, it’s important for you to consider a few things.
COMPARED TO OTHER PLATFORMS:
- Pinterest still sends 33% more traffic to websites
- Ads on Pinterest are still 2.5x cheaper per conversion
- 60% of users get ideas of what to buy on Pinterest first
- The lifespan of your content lasts months or years instead of days
Pinners are ready to take action, and Pinterest is the best platform to get your brand discovered by more people and drive long-term results. The thing you really need to know is that strategy has become more important than ever. Pinterest has made many changes over the last year, filtering out spam and making a more positive user experience overall. But this means that Pinterest marketing strategies that once worked for you may need to be reexamined in 2022.
So get your notepad out and get ready for the 4 tactics you need to skyrocket your growth in 2022.
1. UTILIZE INTEREST TARGETING
If you’re familiar with Pinterest ads, you know that both keywords and interests are foundational to targeting the right audience. Many people don’t know this, but the same is true for organic strategies. Your account MUST be set up properly to target the right audience by their specific interests.
It used to be that you could manually select a relevant interest when uploading a pin, but now Pinterest has removed that feature and allows the algorithm to choose the interest for you. Unfortunately, if your account and your pins are not optimized correctly for interests, they will often get miscategorized and may not reach the right people.
In addition to your keyword research on Pinterest, it is ESSENTIAL to do interest research and targeting.
2. CREATE FRESH PINS
Fresh pins are also an essential part of increasing your Pinterest growth. Pinterest has said that its algorithm prioritizes fresh pins and that they’d like to see 15-25 fresh pins posted daily.
However, I’ve found that consistency is more important than the number of posts. If you’re just starting out, choose a number, like 5 fresh pins per day, and do that consistently until you’re ready to add more for optimal growth.
In order to create fresh pins, you’ll need to make small changes to your pin images and descriptions. Read my post about repurposing content for Pinterest here to learn some shortcuts and strategies for quickly and efficiently creating new content for Pinterest.
3. USE A MANUAL PINNING STRATEGY
Pinterest wants to get more users on the app and keep them there longer. Naturally, this means that manual pinning will boost your account. I’ve tested this out quite a bit myself, and manual pinning ALWAYS increases reach and engagement significantly. Fresh pinning strategies through tailwind are still effective, but if you’re looking to grow at much higher rates, try adding manual pinning to your strategy as well.
4. UTILIZE ADS
I highly recommend trying Pinterest ads. There are many benefits to doing so. Not only is there less competition, and they are much cheaper per conversion compared to other ads, but it’s a much faster way to get a lot of information about how your message and sales pages are working with your audience.
Ads allow you to increase your visibility and send traffic to your website much faster, giving you a lot of data to work with. You can use heat maps and tools to measure your performance, and quickly and easily improve your messaging and sales pages. Once you do this, you’ll see better conversions with both organic and paid marketing.