As a heart-centered coach or creator, you have a powerful mission, and continuing to grow and maximize your visibility is probably important to you. You know that connecting with and helping more people will feel deeply fulfilling, grow your income, and help you continue to expand. However, you may feel a little hesitant to add another marketing platform into your already busy schedule.
There are so many reasons why Pinterest is an incredible platform and why your business needs to be on Pinterest, too. As a Pinterest Strategist, I’ve seen the powerful results that Pinterest can offer coaches first-hand. It’s just a matter of knowing how Pinterest works and using the right strategy.
In this post, we will dive into everything you need to know about using Pinterest for coaches and how to use Pinterest the RIGHT way.
The Benefits of Using Pinterest for Business:
Pinterest is hands down one of the best organic traffic platforms out there. However, the first thing you should know is that Pinterest is not a social media platform. It is a visual search engine, which makes it an incredible long-term strategy.
Unlike some strategies, where you have the possibility to sign new clients right away, but you also have to continually hunt, hustle, and show up daily for your next lead, Pinterest is a little different. You probably won’t see results right away, but your efforts now can continue to fill your pipeline with new warm leads for several months and even years to come on autopilot.
Like an investment account, you can expect to invest a little effort upfront for big long-term gains. It normally takes about 3-6 months of consistency, optimization, and strategy, to see the results that you desire, but what you share now will continue to be reshared and grow your audience while you sleep.
If you ask me, the initial investment of time pays off big time. Once you get traction, you will have long-term results.
With Pinterest you can:
- Reach a new audience.
- Increase traffic to your website, blog, and sales pages.
- Increase exposure for brand awareness and showcasing products.
- Grow your email list and fill your sales funnel with warm leads.
How to Use Pinterest for Coaches:
As I mentioned, the three most important things for using Pinterest successfully are consistency, optimization, and strategy.
With Pinterest being a search engine, your initial 4-6 months of consistency is especially important. You need to be ready to invest this time to gain a presence and create a powerful funnel that will regularly attract new warm leads. You need to keep up with your strategy, create fresh content weekly and schedule fresh pin designs that go out on a regular basis. The algorithm loves fresh content and fresh pins!
Now you know that Pinterest is a search engine, and that means that optimization is incredibly important. When you optimize your account, your boards, and your pins to target your dream clients and their interests, Pinterest will be able to index your profile and content so that it can be found by the right audience. In order to correctly optimize your profile and pins, you need to do keyword, content, and audience interest research, or you can book a call with me to have your account professionally audited and optimized.
Using the right strategy is half the battle. It’s so important to have a plan for what you want your account to be known for, what keywords you’re trying to rank for, how you will consistently create fresh pins without getting burnt out, and how you will turn your audience into paying customers.
With Pinterest or any search engine, you have to do the research to understand your ideal customers or audience to know what they will be searching for.
Most coaches are taught to fill their pipeline with 1:1 connections over Instagram and Facebook or launch LIVE events over and over again throughout the year. However, once you’re ready to scale your business, these strategies can begin to burn you out.
When you’re ready to spend LESS time hunting and launching and spend MORE time working in your zone of genius, using a Pinterest strategy can be a powerful tool for growth in your coaching business. Creating a system to get clients to come to you through organic search, while you sleep, just might be your next step.
Is Pinterest Right For Every Business?
The easy answer is that Pinterest is right for ALMOST every business. Pinterest has 444 million active users worldwide and converts at 3 times the rate of platforms like Facebook and Instagram. Pinterest users are there to shop and take action on new ideas and services. It’s not just for recipes and craft projects!
If your business is 100% local, I wouldn’t recommend spending all of your efforts on Pinterest. However, if your business operates online, you can use Pinterest to successfully grow your business.
This includes coaches, consultants, course creators, bloggers, photographers, and everyone in between.
Take my free quiz to find out if Pinterest is a good marketing strategy for YOUR business.
If you want to create a sustainable strategy to consistently attract dream clients with Pinterest marketing, feel free to reach out or take a look at my Pinterest management packages to see what I can do for you. I thrive on helping heart-centered coaches and creators like you tap into the power of Pinterest
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